Today, December 1, marks two very special events – #FairTuesday and #GivingTuesday.
#FairTuesday is an ethical shopping movement developed in response to Black Friday and Cyber Monday. The goal of #FairTuesday is to inspire conscious consumerism and show how an everyday purchase can change lives in a whole community. #FairTuesday features fair trade, ethical, and eco-friendly brands all dedicated to creating positive, sustainable change.
On #GivingTuesday charities, families, businesses, community centers and students around the world come together for one common purpose: to celebrate generosity and to give.
It warms my heart to know that there are large groups of people increasingly committed to giving and using the power of the dollar to change the world. We thoughtfully deliberated how to incorporate these 2 “holidays” here at Women’s Peace Collection. As a fair trade company we wanted to make sure to join the #Fair Tuesday movement, but of course we are all about giving and generosity! Last week we donated 10% of all sales on Black Friday to Hands in Outreach, a group in Nepal that provides education to girls in Nepal. That was part of yet another exciting new movement, #GoodKarmaIsTheNewBlackFriday.
We ultimately decided that offering our customers a #FairTuesday discount is an act of giving in a number of ways. First, we express our appreciation to the people who buy our products, because without your support our artisan partners would not have a source of income. To that end, we are also giving to our artisan partners since more sales means a higher standard of living for them. And we are giving to the environment since our products are sustainably produced. In addition, we are hopefully raising consciousness about fair trade and socially conscious shopping, thus doing our part in making this world a better place!
In the spirit of #GivingTuesday I also want to remind you of an ongoing opportunity to give every time you make a WPC purchase. We give 10% of all sales to an amazing organization, Dining for Women, every time you purchase something at WPC through their website link. To learn more about how they help women all over the world and to shop through their site go to www.diningforwomen.org .
Let this special Tuesday be a day of generosity, love and gratitude for all!